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NOW Bindings

NOW Bindings

NOW Bindings was founded just a few years ago by former professional and member of the notorious Wildcats crew, JF Pelchat realized that the mechanics and function of the binding hadn’t changed since their introduction. Intrigued by wanting to improve the bindings function, he headed to his garage to design a new binding concept that would forever change the landscape of binding technology. For NOW, it’s always been about going against the grain by changing the blueprint of binding design, and creating a product that will take riders on a pedal-to-the-metal journey. By breaking down snowboarding’s past conventional binding designs and charging a new path, NOW has created an unconventional product. With models like the Brigade, IPO, Drive and Vetta, NOW has a binding for everyone.

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Store Locator

Heavenly North(Main)
259 Kingsbury Grade
Stateline NV 89449
775-588-8777 -Map

Heavenly Village
South Lake Tahoe, CA
530-544-1105 -Map

 

Shoreline Adventure Center
193 Kahle Dr.
Stateline, NV 89449
775-580-7722
Map